Hanford + Green
Hanford + Green produce high end performance paint for commercial businesses. They approached me for a brand new visual identity and supporting materials including packaging.
Project
Logo
Visual identity
Packaging
Hanford + Green needed a versatile visual identity that could seamlessly adapt across all their marketing materials and packaging. The bold orange paint "stripe" behind the monogram became a simple yet highly effective design element. It ties the brand together, delivering both impact and flexibility.
To bring depth and visual intrigue to the content, I designed an abstract background inspired by the geometric shapes created by interior walls and their corners. This subtle yet dynamic element adds dimension, elevating the overall design and ensuring the content stands out.
